Valor is one of the top rated lenders in the country, but you may have never even heard of us. You’re well acquainted with Wells Fargo, Chase, or CitiBank, but let’s think about why that is.

A great way for more people to know about your bank is to put your name on stadiums and skyscrapers. Big banks have been doing this for a long, long time. CitiBank spent $400,000,000 to put their name on the New York Mets stadium in 2009. Sofi spent $600,000,000 to have their name on their new stadium in Los Angeles.

It’s great marketing—and it comes at great cost.

Where might you guess the revenue comes from to cover that cost? Let’s just say: If your bank is featured on a stadium, you’re paying way too much in interest and fees.

Since the AIO will save homeowners hundreds of thousands of dollars in interest costs, that means any bank that offers the AIO will be forfeiting that revenue. This is precisely why big banks will be in no hurry to offer this product. At Valor, we’d rather find creative products that help borrowers, not billionaires. Being the size we are gives us the flexibility and creativity to look out for our clients’ best interest, rather than simply focusing on our own bottom line (or cover our lease on a shiny new stadium).